ReCharge Coffee, is a product of ReCharge Indonesia, presents various types of premium coffee drinks with high quality raw materials produced through smart vending machines to meet the needs of millennials and the currently popular trend of drinking coffee anytime, anywhere.

This project aims to create an easy-to-use and intuitive interface for people to enjoy premium coffee drinks conveniently on the go.

Role: Product Designer

Year: 2020-2021

In Indonesia, vending machines are not very common. Many people hesitate or even prefer not to buy from a vending machine because they don't feel comfortable with the machine's interface.

This problem also makes it a challenge to create the interface and experience so that when people see the vending machine, they feel attracted to stop by and pick up a drink from the ReCharge Coffee vending machine.

Testing & Iteration

After the prototyping and MVP development process is complete, the internal testing process begins. This testing is done internally to ensure that the features work smoothly before being released to the public.

We also did iterations of the designs to make the user experience even better thanks to the feedback and result from testing, as well as the appearance to make it look cleaner and modern. One of the iterations is adding an "order" button to make it look like a physical button on a traditional vending machine and increase the conversion rate.

Curious? Check out this video