Website Re-design (SaaS) - Appsumer
Redesign Objective:
The central objective of the redesign was twofold: firstly, to establish a closer alignment between the product line and its new parent company, InMobi, following the acquisition. Secondly, the redesign aimed to accurately mirror the updated product positioning, marking a transformation from a dashboard tool geared towards UA Managers to a product tailored for UA Marketing Analysts, emphasizing automated insights and comprehensive data aggregation.
See the redesign below and swipe to see the previous website design
About Appsumer
Appsumer serves performance marketing teams in the consumer mobile app domain, with a focus on improving and simplifying user acquisition strategies. The platform achieves this by centralizing and standardizing data from multiple channels, including cost, attribution, revenue, and predictive analytics. This results in a user-friendly business intelligence (BI) tool specifically designed for UA (User Acquisition) teams.