MMA branding

This logo proposal experience was a good lesson in listening. I was so excited for this combination of the lion + heart but the client couldn't stomach the idea of the symbol of a heart being a part of their brand. This will be a start-from-scratch scenario to hit the right code for the client, who wants to lean more in the direction of Richard the Lionheart. I'm excited to try a new angle and come up with something they will love and feels right for them.