MyRai landing page

The goal

Creating a concept for MyRai's landing page for both exhibitors and visitors that take part in RAI exhibitions

The challenge

Using a similar UX flow for both types of users (exhibitors and visitors) with different content but the same starting point. The second thing that we needed to do is to incorporate Rai branding by creating UI elements that reflect it.

The process

We started by creating several versions with different treatments of UI elements, both in color and shape. After choosing the shapes, we wanted to establish the hierarchy of the elements on the page, so we emphasized the most important UI elements by color and size. The outcome

We created an interesting landing page concept that helps users to engage with the content of the page by simply switching between the Visitor and Exhibitor modes and focusing on the most important pieces of content first.

What do you think? Feedback welcome!

Work with us

UserActive is a product design agency for B2B SaaS. We’re on a mission to help SaaS Founders create meaningful products users love.

Book a call 👉🏼 www.useractive.io