Sprocket Web Bottom CTA Experiment

I was curious if having custom buttons in the green footer was making it harder for traffic that scrolled all the way to the bottom to take action and convert so I ran a Google Optimize Experiment - turns out I was right! Having consistent CTA buttons that are not integrated into the footer gets them clicked way more when theyre not camouflaged 🌳

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Hi-Fi mocks used in implementation and project documentation 📚