Sprocket Web Buy Button Security Text
This ones rather simple yet rather interesting: I was interested in testing if the text I had under buy buttons did anything based on previous experimentation I ran at Lyft. The old text said something like "Pays for the Sprocket servers" underneath and something else on iOS. Since this text is visible in Play Store screenshots I made a hypothesis that changing it and that resulting in more installs would mean that it would make a similar difference in my checkout flow. So I tested the Android text, iOS text and Lyft text against each other - obv the Lyft one I already tested previously in a corporate setting won!
If you like it, don't hesitate to click "L" 💗 or "F" + "Follow"
Sprocket Bicycle App on Android Sprocket Bicycle App on iOS Sprocket Bicycle Blog on Instagram Sprocket Bicycle Blog on Tumblr Sprocket Bicycle Blog on FB
Hi-Fi specs used in implementation and subsequent project documentation