"Shipr" Shiping and Logistic Branding
"Shipr" Brand Experience Design | Brand identity
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Available for your long-term or short-term partnership
Objective: Develop a compelling branding design that visually represents SHIPR's shipping and logistic management solution, incorporating a color palette of Blue, Sky Blue, and Black, while embodying a ship-inspired look.
1. Conceptualization and Inspiration:
The design process began with thorough research into SHIPR's core values, services, and target audience. Inspired by the maritime industry, the concept of a ship was chosen to symbolize the smooth navigation and efficient management of logistics.
2. Color Palette Selection:
The color palette was carefully chosen to convey trust, reliability, and the vast expanse of the ocean. The combination of Blue and Sky Blue represents stability, professionalism, and a sense of openness, while Black adds a touch of sophistication and elegance.
3. Logo Design:
The logo was crafted to resemble a ship's bow cutting through the waves. The sleek lines and curves evoke a sense of movement and progress, while the Blue and Sky Blue hues create a harmonious connection to the logistics industry. The Black accents provide a strong visual contrast, ensuring the logo stands out across various applications.
4. Typography:
The typography selection aimed to strike a balance between modernity and readability. A sans-serif font was chosen for its clean and contemporary appeal, ensuring legibility on both digital and print mediums.
Results and Impact:
The Shipr branding design successfully conveys the essence of the shipping and logistic management solution. The ship-inspired logo and maritime-themed elements provide a unique visual identity, while the Blue, Sky Blue, and Black color palette instills trust and confidence in SHIPR's services. The branding has garnered positive feedback from stakeholders and resonates well with the target audience, positioning SHIPR as a dependable and innovative player in the logistics industry.
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