Branding and strategy for F*KING BURGER

Our address – is your fantasy

Experience the taste of the forbidden at F*KING BURGER, where every burger is a gastronomic challenge to your imagination. We give you the word and you make up the details yourself, because our cafe is created for those who love to play with flavors and associations.

Try our famous burgers, in which every ingredient seems to hint at something more. Discover extraordinary combinations that can revolutionize your palate.

At F*KING BURGER we are convinced that gastronomy is an art and we want to give you the opportunity to express your creativity and creativity. Our waiters will be happy to surprise you with double-digit dish names and appetizing clues that will only fire up your imagination. So if you're ready to spend an evening in a cafe where every dish is an intriguing culinary puzzle, join us at F*KING BURGER and discover new horizons of flavor and pleasure. What kind of experience F*KING BURGER will give you, – you will find out when you come to us. Enjoy flavors you have never tasted before and let your imagination run wild.

F*KING BURGER is more than just burgers. It's an experiment, it's an inspiration, it's your own personal gastronomic story. Our address – is your fantasy

Mascotte — BABY CKING-BURGER

BABY CKING-BURGER is not just a mascot, it is the embodiment of temptation and passion, like a mysterious flame flaring up in the dark. It is like a sharp spice that raises the temperature of your imagination, melts the ice in your heart and awakens your appetite for life.

When the katana stabs into him, he does not moan in pain, he sings a hymn to the meeting of two passions: the sharpness of the sword and the sweetness of the bun. For that is the real essence of the dizzying mascot "F*CKING BURGER" - to be the bridge between sharp and tender, between hot and cold.

And so he is filled with the hot sauce, which is like a searing kiss, causing him to feel a wave of pleasure. The sauce spreads inside him like a pulsating lava that searingly penetrates his every crease, leaving no area untouched. Like a volcano,

Baby Cking-Burger spews the sauce, unable to hold back this torrent of sweet and spicy pleasure any longer.

Baby Cking-Burger is a symbol of an unbridled appetite for life's spicy and sweet moments. It invites you to a world of pleasure where every burger is a story of passion, attraction and buzz

Strategy and creative basis

We live in an era where User Generated Content (UGC) plays a key role in advertising and brand promotion. F*KING BURGER is a burger shop concept that aims to become a viral phenomenon on social media with its provocative image, bright crimson hues and playful double-digit hints.

F*KING BURGER is more than just a burger joint. It's a movement that goes beyond a simple culinary concept. Actively engaging with its customers a fast food chain that creates interesting and memorable content and skillfully utilizes social media.

The brand slogan "Our address is your fantasy" implies that the most important thing in our branding is the associations and images that each person creates in their head. We only encourage them to do so by providing certain details and elements to stimulate their imagination. Thus, a child will see bright, fun and pink in branding, while an adult will use their imagination to the max and probably share their impressions on social media. This will help make the brand and the establishment itself even more popular and recognizable.

We have created a space for imagination where everyone can find something for themselves. Perhaps it will pique your interest, perhaps surprise or even bewilder you. But that's what makes F*KING BURGER unique. Not only have we provided branding reflective of great food, but we evoke your emotions, stimulate your imagination and provide a platform for you to share your experience with others. Our address is your fantasy.

Heinz *cking sause (soon)

Dive into the uncharted territory of taste with our audacious Heinz Onion-Garlic sauce, a condiment that's far from being just an accompaniment to your burger. This sauce is a gastronomic challenge, a culinary uprising that's set to take your taste buds on an exhilarating journey.

Encounter the daring and fiery character of flavor that's as bold as it is enticing. It's a taste that suggests a hidden depth, something that's just out of reach of your creativity. It's a flavor designed for interpretation, play, and enjoyment.

Heinz *CKING Onion-Garlic sauce isn't merely a condiment, it's a flavor upheaval. It's a fusion of pungent onion and potent garlic, with a touch of spice that's bound to spark your senses. It's a flavor crafted to provoke, motivate, and thrill.

At F*KING BURGER, we see gastronomy as an art form, and Heinz Onion-Garlic sauce is your blank canvas. Pour it over our renowned burgers, or use it as a dip for your fries. The decision is all yours. Our servers will be thrilled to assist you with a playful wink and a cryptic, double-digit dish name, adding an additional layer of mystery to your dining experience.

If you're prepared for a culinary escapade that's as brave as it is scrumptious, come to F*KING BURGER. Explore the untamed essence of our Heinz Onion-Garlic sauce and let your imagination roam free. It's more than a mere sauce. It's an experiment, an inspiration, your unique gastronomic narrative. The location of this flavor? Your fantasy.

Ad company on the verge of fantasy

The creative mavericks of our studio have crafted an advertising campaign to amplify the allure of elusive *CKING sauce. With a limited edition run of just 150 bottles, this coveted condiment can only be procured at a clandestine location, at a specific time, yet to be revealed.

Advertising crusade centers around the inherent imperfections of seemingly flawless foods. We highlight their crisp, golden exteriors, their tantalizing ruddy hues, yet underscore their arid nature and the absence of that essential, sweet, moist-spicy element - our *CKING sauce. Each promotional banner is adorned with biting commentary, emphasizing the glaring absence of that crucial component when indulging in perfectly fried potatoes, a succulent burger, or crispy nuggets.

Our campaign is a daring challenge, a gastronomic awakening that aims to revolutionize your culinary experiences. It's a provocative invitation to embark on a flavor quest, to seek out the elusive *CKING sauce, and to transform your mundane meals into extraordinary feasts.