A&B Smart Materials - logo design

This clean tech start up aims to use smart polymer materials to increase photovoltaic energy generation. They need a logo that appears professional and scientific to represent their mission as a company. The visual language combines both warm and cool colours to represent the key process of heating and cooling to visually represent the brand goal. A sans serif type stacked alongside the logo gives a feeling of strength, while the clarity gives a professional feel.

Find full case study here.