App Usability Improvement (Transit App)

Problem Space: “The public transit app doesn’t provide users with the information that are needed and it makes users miss out on appointments, meetings, classes etc.”

INFORMATION NOT PROVIDED

1. NOTIFICATION ON CANCELLED BUS OR DELAYED BUS

2. REAL TIME STOP BY STOP OF SCHEDULED BUS

3. ALERT WHEN THE BUS IS NEARBY

Research

In order to get deep insights of what users face and what they need with respect to Transit App, these interviewshave been conducted for various frequent users of transit. The purpose of this interview was to gain a deeper Understanding of their experiences, need and pain points while using the Transit.

The interviewees: Hayub and Akase provided valuable feedbacks and insights.

1. Name

2. Occupation

3. How do you usually go to work or school or anywhere?

4. How often do you use public transport, and for what purposes?

5. How comfortable and convenient do you find public transport, and why?

6. Which mode of public transport do you prefer for short and long-distance journeys, and why?

7. What are the usual challenges you experience when using public transport?

8. What features of public transport do you consider most important?

9. What are the common issues you encounter when planning and navigating your journeys using public transport?

10. Have you used any transit apps or websites for journey planning? if so, what was your experience?

11. What would encourage you to use public transport more frequently?

Insights from interviews

1. Users want real-time and accurate schedule

2. Users want notifications of cancellation or delay in transit

3. Users want to be able to plan their trips seamlessly

4. Users do not want to wait for transit when it is not promising.

5. Users want to be able to navigate their maps according to frequently visited places.(Favorites)

6. Users don’t want to be stressed before getting to destination as this may affect their day.

Idea

RouteMaster is a cutting-edge, user-centric transit app designed to revolutionize the way people navigate and experience public transportation. The app seamlessly integrates a plethora of features to provide a hassle-free and efficient commuting experience for users in urban and suburban environments.

Key Features:

1. Real-Time Tracking: RouteMaster offers real-time tracking of buses, trains, trams, and other modes of public transportation. Users can instantly check the exact location and estimated arrival times of their next ride, ensuring they never miss a connection.

2. Multi-Modal Journey Planning: The app optimizes commute routes by offering multi-modal journey planning. Users can combine various forms of transportation, such as buses, subways, rideshares, and even walking or biking, to create the most efficient routes for their needs.

3. Customizable Alerts: RouteMaster allows users to set up personalized alerts for their regular routes. They receive notifications about delays, service disruptions, or changes in schedules, ensuring they stay informed and adapt their plans accordingly.

4. Fare Integration: The app integrates seamlessly with local transit authorities' ticketing systems. Users can purchase and store digital tickets, passes, and payment methods within the app, making the boarding process quick and convenient.

5. Accessibility Support: RouteMaster prioritizes inclusivity by providing information on wheelchair accessibility, priority seating, and other features to assist individuals with diverse mobility needs.

6. Offline Mode: For travelers or commuters in areas with limited connectivity, RouteMaster offers an offline mode, enabling users to access their saved routes and information even when they're not connected to the internet.

7. User-Friendly Interface: The app boasts an intuitive and user-friendly interface, making it easy for people of all ages and tech proficiency levels to access and benefit from its features.

RouteMaster aims to reduce the stress and uncertainty associated with public transportation, ultimately encouraging more people to choose eco-friendly modes of transit and contributing to a more efficient and sustainable urban environment. Whether you're a daily commuter, a weekend explorer, or a first-time visitor to a new city, RouteMaster is the ultimate solution for navigating public transportation with ease and confidence.

Value Proposition

At RouteMaster, we're dedicated to transforming your daily commute and urban exploration into a seamless and delightful experience. Our transit app offers a compelling value proposition built on three core pillars:

1. Efficiency and Convenience: RouteMaster simplifies your daily commute by providing real-time information on buses, trains, subways, trams, rideshares, and more, all in one place. Effortlessly plan your journey, find the fastest routes, and receive live updates on arrival times. Say goodbye to waiting in the dark – we'll make sure you're always in control of your travel plans.

2. Personalization and Ease of Use: We understand that every commuter is unique. RouteMaster tailors your transit experience to your preferences. Save your favorite routes, set alerts for disruptions, and enjoy a personalized dashboard that keeps you informed and on track. Our user-friendly interface ensures that navigating public transportation has never been easier, whether you're a tech guru or just getting started.

3. Reliability and Peace of Mind: Trust is at the core of RouteMaster. We provide accurate, real-time data from reliable sources to ensure you're never caught off guard. Safety features like emergency contacts, COVID-19 updates, and accessibility information keep you secure and informed throughout your journey. With us, you can focus on what matters, knowing you're in capable hands.

Why Choose RouteMaster?

1. Save Time: Get to your destination faster with optimized routes and real-time updates.

2. Stay Informed: Receive alerts about delays, disruptions, and service changes.

3. Reduce Stress: Enjoy a stress-free commute with all your transit needs in one app.

4. Personalize Your Experience: Tailor the app to your preferences for a seamless journey every time.

5. Travel with Confidence: Access reliable information and safety features for peace of mind.

6. Go Green: Make sustainable transit choices with environmental impact data.

7. Accessible for All: We cater to diverse mobility needs, ensuring inclusivity for everyone.

RouteMaster is more than just an app; it's your ultimate urban mobility companion. Whether you're a daily commuter navigating the concrete jungle or an explorer discovering new horizons, we're here to make your journey effortless, enjoyable, and stress-free. Join us in mastering the art of transit and experience the city like never before.