The goal is to capture the Mexican essence.

Mexico is a country that presents itself as a vibrant mosaic of cultural and artistic influences in constant motion.

Traditional Mexican culture is materialized through visual elements such as sarapes, charro attire, Tenangos, and Talavera.

We discovered that all these elements share the magic of geometric patterns and repetition in their design and structure.

We chose to integrate these patterns and geometric structures as symbols that represent Mexicanness, giving life to the distinctive "PayPay pattern," thus bringing authentic Mexican essence to the digital realm without losing its core.