Conceptualizing a premium tea brand

Nourish Premium Tea emerged as a personal challenge in my lettering and packaging design studies. The endeavor aimed at crafting a distinctive lifestyle brand that would capture attention on the shelf and in the online market and remain a cherished visual element for customers at home.

Design-wise, my focus centered on formulating a purposeful wordmark that would serve as the cornerstone of the brand's visual identity. Consequently, I delved into two distinct stylistic avenues: one marked by structure and the other embracing organic flow. These routes, though divergent, were united by a shared motif - the tea leaf - which was then integrated into the packaging design.

Vector Progression (above)

& Final Vector (below)

Does your packaging need some custom lettering that truly stands out?

Discover more about me and my creative process here.