Gotan Labs - I

Software development agency brands tends to oscillate between blue gradients or black and white minimalism.

For Argentinean agency Gotan Labs, we wanted to build something different that would make it very hard to ignore them.

Gotan comes from a wordplay on “Tango”, Argentina’s most famous dance. As for “Labs”, we honored that bit by running some visual experiments.

We used Dall-e to generate patterns that flow as if they’re dancing. The mix of tech and art served as a complement to other hand-crafted parts of the brand identity.

Thanks to the Gotan Labs team, Alfredo Edye, Rosario Molina, Julia Novillo, Romina Bertorello and Verónica Larralde for choosing us to work again with them.

And thanks to Marina Glikman, Nicolas Rudy and Pablo Rosetti who helped us to bring the brand and website to life.

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