The Threads event livestream experience

To bring our virtual event to life, we knew the livestream experience for our flagship customer event needed to be both engaging and ultra-user friendly.

Alongside our development partners at Swoogo, we designed an edge-to-edge interface that kept things simple and the programming in focus. The speaker info and session details were dynamically tied to the content for a seamless viewing experience from start to finish. Gabbi Sanchez Mallona even created some fun emojis for live reactions in the stream!

Catch the full event stream here on our custom-built post-event page.

Art Direction, Design, Animation: Liz Reddinger

Event Design: Amy Wong, Gabbi Sanchez Mallona, Aditi Ahuja, Olivia Luo

Development: Albert Conceicao @swoogo