Case Study

Brief

To create an app for insomniacs

Target Audience

18 to 65

suffering from sleep issues.

Persona

Name: Sarah

Age: 32

Occupation: Marketing Manager

Background and Goals: Sarah leads a busy and demanding life in the heart of the bustling New York City. As a marketing manager for a fast-paced tech startup, her days are filled with meetings, strategizing, and managing a team. She often finds herself working late hours and struggling to detach from her work even when she's at home. Her irregular sleep patterns and high stress levels have started taking a toll on her overall well-being.

Sarah is well aware of the importance of sleep for maintaining her health and productivity. She's tried various methods, such as meditation, soothing music, and even over-the-counter sleep aids, but nothing has provided consistent relief. Sarah is determined to find a sustainable solution that will help her unwind, relax, and get a restful night's sleep.

Goals and Needs:

1. Improve Sleep Quality: Sarah's primary goal is to achieve a better quality of sleep. She wants to wake up feeling refreshed and energized, ready to take on the challenges of the day ahead.

2. Stress Relief: Sarah needs a way to effectively manage and reduce her stress levels, particularly in the evenings, to transition from work mode to relaxation mode.

3. Relaxation Techniques: Sarah is interested in learning and practicing relaxation techniques that can help her calm her mind and body before bedtime.

4. Consistency: Sarah is seeking a solution that she can easily incorporate into her nightly routine. She values consistency and wants an app that can help establish healthy sleep habits over time.

5. User-Friendly Interface: As a tech-savvy individual, Sarah expects the app to have an intuitive and user-friendly interface that is easy to navigate and use.

Persona Pain Points:

1. Difficulty Disconnecting: Sarah struggles to detach from work-related thoughts, emails, and tasks, which makes it hard for her to relax and wind down before bed.

2. Racing Mind: Her mind often races with thoughts, worries, and ideas, making it challenging to quiet her thoughts and fall asleep.

3. Inconsistent Routine: Due to her demanding work schedule, Sarah's daily routine can vary greatly, affecting her sleep patterns and overall sleep quality.

4. Lack of Guidance: Sarah has tried various relaxation techniques but hasn't found a consistent approach that works for her. She feels overwhelmed by the abundance of information available and needs clear guidance.

App Features and Solutions:

1. Personalized Sleep Plans: The app offers tailored sleep plans that consider Sarah's lifestyle, schedule, and sleep goals. These plans include a combination of relaxation techniques, meditation sessions, and sleep-inducing activities.

2. Stress Management Tools: The app provides guided stress management exercises and techniques designed to help Sarah unwind, reduce stress, and transition into a relaxed state before bed.

3. Sleep Tracking and Insights: The app tracks Sarah's sleep patterns and provides insights into her sleep quality, helping her identify factors that may be affecting her sleep.

4. Diverse Content Library: The app offers a wide range of content, including guided meditations, soothing sounds, bedtime stories, and breathing exercises, giving Sarah options to choose from based on her mood and preferences.

5. Reminder and Integration: The app sends reminders to Sarah to establish a consistent bedtime routine. It can integrate with her calendar to schedule relaxation breaks during her busy workday.

6. Progress Tracking: The app tracks Sarah's progress over time, showing her improvements in sleep quality, stress levels, and overall well-being.

By catering to Sarah's unique needs and providing a comprehensive set of features, the sleep app can effectively help her achieve her goal of improving sleep quality and overall well-being.

Solution

Slumber

An easy to use app with a straightforward interface that caters to the needs of insomniacs by providing variety of relaxing sounds, yoga and tracking sleep patterns.

This is the main menu where you can scroll down to see different options

the following screens show the relaxing sounds available.

Main menu

Different sounds for sleep

Social Media Marketing

Instagram carousels introducing and marketing the app.