Pivot: Digital communication
Pivot Brand Identity
Visual language for Pivot
online school in New York
Pivot is an online school established in New York in 2021 to help people to master a drastically new creative profession. Pivot educates by motivating and engaging in the community. The school’s program includes online courses, lectures, and fashion seminars.
The brand identity metaphor is based on a lifelong learning thesis — be brave, keep dreaming, and dream hard. It’s never too late to change your career and life upside down.
Eclectic and vibrant visual identity is a graphic interpretation of the “pivot” meaning and the motto “Turn your passion into the profession.” The dynamic logo transforms into a rough application, and its elements spread throughout the entire design system. Features of different geometry, thickness, style, and color combine like a collage — hand drawing, illustrations, portraits of teachers, subject photos, shadows, underlining and decorative typography of several fonts. Together it conveys the brand’s playful approach to education where curiosity, desire, and interest go first under a flag of lightness and feigned irresponsibility.
Anastasia Butrym | Creative strategy director
Ivan Velichko | Creative director
Daria Zudina | Design director
Evgeny Drozhzhev | Lead designer
Natalia Radnaeva | Designer
Khadia Ulumbekova | Illustrator
Dmitry Kozlyaev | Lead motion design director
Arman Angikov | Motion designer
Daniil Svetlov | Motion & sound designer
Anna Eremina | Project manager
Vasili Kolesnik | Head of content
Ekaterina Scherbakova | Content producer