Branding & Packaging design for Social Beer

Social is a quirky beer brand that combines two things we love dearly: 1. Being kind & generous. 2. Beer.

Social made them collide like two rives. It’s mission is making world a better place in a simplest way and a percentage from sales goes to charity.

We kept the “happy vibes” in various color combinations, ensuring it didn’t fall into childishness. The heart of the brand lies in its name, so we made sure to make it pop on the bottle, ensuring it catches the eye and remains easy to read. The entire design is vibrant, capitalizing on color contrasts, with a special emphasis on bold and cheerful red tones. As a playful and friendly touch, we even swapped out the 'o' in 'Social' for a graphic flower. Social's mission speaks volumes and is a constant thread in the brand's daily history, so we seamlessly integrated it into the design by creating a visually pleasing repetition of the brand name across the packaging.

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