Exploring Digital Marketing.
I had an interest in digital marketing, but I did not have many opportunities to explore it further. That changed when I realized how much graphic designers use digital marketing in their careers. I enrolled in an online class and earned my certificate in digital marketing. To take it further, I wanted to create a case study to test my skills.
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Goal: Rebrand an existing brand to bring in players by creating a new logo, consistent uniforms, and a portrait of the players.
Tools: Google Slides / Google Ads Search / Google Analytics/ HubSpot / MailChimp
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Persona -----------------------------------------------------
Ad Groups -------------------------------------------------
Email Design ----------------------------------------------
Lead Generation -----------------------------------------
Facebook Campaign ------------------------------------
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