Amazon Games iD - Design System

I led UX for a new identity system (similar to EA, Steam, and Battle.net accounts), guiding the entire design lifecycle: research, requirements, wireframes, prototypes, and a scalable design system.

My primary objectives in creating a design system were to establish consistency across the product suite and save valuable time and effort by eliminating the need to recreate design elements from scratch each time we started a new project. This allowed me to dedicate more time to enhancing the usability of the product.

As the sole designer on this project, collaboration with the cross-functional team played a pivotal role. By actively engaging with colleagues from different departments, I created an efficient and effective system that met the needs and preferences of all our customers.

Check it out ! ☺️👀 id.AmazonGames.com