Groovy Beauty Babes — Personal branding and logo for hairstylist

Groovy Beauty Babes is ran by my super talented sister, Tawny.

Upon breaking into the cosmetology industry and being dual licensed, she needed a fresh and groovy update to her personal brand. Most of her inspiration comes from the 60s/70s and her personality is very free spirited, so I got to work on her identity for all things beauty with this inspiration in mind.

We wanted the brand to feel young, fresh, and modern.

I worked on colors, customized font, and a funky floral illustration. This design currently represents her logo and is the front of her business card.

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I'm excited to share more of this brand! We were over the moon with how this turned out and it fits her personality so perfectly. 🪩