Evolus: Surprise through branding
Doubling the element of surprise through branding
A gift’s unpacking experience is irresistible - from the box’s enticing look that captures our attention, to its touch, and even its subtle fragrance. Yet, nothing heightens this experience like the curiosity factor that prompts us to interact with it as if unlocking a treasure chest, eagerly anticipating the hidden surprise. The longer this process lasts, the more vividly we will remember that moment.
Indeed, while a brand that produces a useful product or service generally sells well, the one that originates memorable experiences is who leads the market. When designing the welcome pack for Evolus, our Branding Team took the dedication of pursuing just that: creating something unforgettable.
Much like a matryoshka, the interior is discovered layer by layer, extending the feeling of gratification to the fullest. From a gracefully branded welcome message adorned with the symbol, to the unveiling of the membership card along the app’s digital journey, and culminating in the reveal of the branded goods, every single interaction is crafted for the recipient’s delight.
