W3BLK: Brand guidelines for female-led insurance company

Hey, community!

I am sharing my latest work - a new brand guideline for our client, W3BLK.

Client’s background: Their mission is to secure insurance coverage for precious physical and digital assets around the world. Thanks to W3BLK, you can protect your NFTs, cryptocurrencies, stablecoins, digital art, AI generative art, and even shield your business from technology-related risks like data breaches, cyber attacks, and ransomware. In this digital era, it's an absolute necessity.

About the design: My main source of inspiration came from the client’s passion for contemporary art and the website's main target audience - women.

When it comes to design, I usually work very intuitively. My goal was to achieve a feminine and contemporary design with a focus on a bold logo, instead of typical hi-tech cryptocurrency designs.

If you like these shots, please let us know and give them a heart. Also, I would love to hear your ideas or feedback; feel free to start a discussion in the comments.

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