SONIC 2022 National Convention Logo and buildout
Charged up branding.
Go West Creative was in search of a freelancer that could join the team to work with SONIC, a highly competitive Fortune-500 company. This opportunity was a large undertaking including: a logo build, style guide build, storyboarding animations, video intros, video outros, stage stills, custom lower-thirds, video storyboarding. With a adventurous, fast paced, and high attention to detail, the week long convention launched without a hitch.
Logo design
“RECHARGE” is more than a theme, it’s where you can reset and recharge. Recharge is meeting up with your colleagues and friends to recharge and refresh yourselves.
This logo allows approved icons to be interchanged inside the logo.
An effective style guide is needed for a buildout of this scale. Vendors around the country need to work in collaboration and stay on brand of the SONIC brand and the RECHARGE theme branding. This allows for all assets to work together whilst built separately.
Storyboards and transitional animations were needed to be conceptualized and created for each team. Whether it was for the photo/video team traveling to various SONIC locations around the country to get the shots we needed. Or designed vector art that was ready to then be sent on to the animation team to be created for the show. Each one had a purpose and each was a designed concept that was pitched, chosen, and created with various versions.
Stage Stills were created to go up on screen in between speakers as they presented during the convention. This kept the audience engaged with each new rendering that presented an opportunity to show off the theme RECHARGE.
A 9 month design project completed, with well thought out design concepts and direction from GoWest Creative, designing to my fullest potential, and effective branding from SONIC was the key to very successful convention branding.
Full Case Study: https://brandeddesign.myportfolio.com/sonic-2022-national-convention
Email me: brandonedwards1919@gmail.com