Transforming The Freight Industry

As the Lead Designer & Creative Director for this project, I was responsible for the product brand strategy, as well as the UX and UI design for the entire Haulistic application. In addition, I created Google Play and Apple App Store assets, along with various marketing materials.

I also worked in a product owner role when needed, guiding the client in making critical feature decisions. In the end we built a feature-rich, multi-platform (native iOS, Android, and web) application that is used throughout the US and Canada.