Carshauler | Logo Design
Brand development and the digital launch of a logistics company specializing in car transportation.
Carshauler is a logistics company that has been providing trucking services across the United States for the past 50 years. In 2021, the new owners of the company approached me to systematically reimagine the visual image of the company, its logo, brand elements, and the message that will be broadcast around.
#branding #LogoDesign
The design had to be understandable for everyone. I didn't want to make another "design trend project" that would use a Swiss grid, large grotesque images, and abstractions. I wanted to pull the spirit of American culture through the entire project. Classic typography, the warm colors of the flag of the 13 colonies (USA), and the feeling of a family business as it was until 2021.
