Smile. :)
"Smile." is a brand that focuses on spreading positivity and boosting self-esteem through inspirational quotes and practical tips. By providing uplifting content, the brand aims to empower individuals to cultivate a stronger sense of self-worth and confidence, ultimately leading to improved mental and emotional well-being.
Design Elements:
Logo (Lazily Drawn Smiley Face): The choice of a lazily drawn smiley face as the logo is deliberate. It communicates the message that self-esteem is for everyone, regardless of artistic ability or external appearance. This approachable and imperfect smiley face symbolizes inclusivity and encourages people to embrace imperfections and still find happiness and confidence within themselves.
Color Palette (Dark Colors, Light Yellow Gradient, Red Colors): The use of dark colors reflects the initial state of negativity and depression that low self-esteem can bring. However, the inclusion of a light yellow gradient represents hope and the potential for positive change. Red colors signify the challenging moments and setbacks in life that everyone faces. Together, these colors create a visual journey from darkness to hope and resilience.
Handwritten Font: The messy handwritten font is also deliberate, it adds a personal and relatable touch to the brand. It conveys the idea that no one is perfect, and imperfections are what make us unique and authentic. This choice of font reinforces the brand's message of inclusivity and encourages individuals to embrace their true selves.
Through Smile., I've aimed to experiment with design elements to depict a certain feeling and reflect a brand's goal and target audience. The design elements, including the logo, color palette, and font choice, all contribute to a visual narrative that mirrors the journey from self-doubt to self-assurance. By combining creativity and design strategy, the brand seeks to make a positive impact on individuals' lives and inspire them to smile, both inwardly and outwardly...
...After all, every design tells a story – a story of identity, emotion, and purpose. If you're seeking to bring your brand to life, evoke emotions through visual artistry, or simply explore new creative horizons, I'm your partner in this intriguing journey. Together, let's decode designs that resonate, inspire, and leave an indelible mark. Feel free to reach out to me at Mia.desgraphics@gmail.com to discuss your design needs and embark on a journey of creativity.