Brand identity for a Peruvian tapas bar

During the project of creating a brand identity for a new Peruvian tapas bar in London, the primary goal was to encapsulate the rich essence of Peruvian culture and cuisine. The core element of the project was the development of a distinctive logo, business card design, and an enticing menu. To achieve this, I decided to incorporate a simple, stylised representation of a traditional Peruvian cultural symbol, inspired by the Inca civilisation. My choice was an ancient cave drawing of a fish, a symbol that reflects the historical and culinary heritage of Peru. This symbol not only serves as a logo but also adorns the business cards and menu, creating a cohesive and culturally resonant brand identity for the Peruvian restaurant.