Site Design

The Challenge

The client was greatly disappointed over their first for hire website design. The site was created on a generic shop platform that wasn’t conducive to customizations and the little that was customized lacked personality and ease of navigation. So armed with a logo and most of the text, I was tasked to recreate a site that better reflected the company’s brand.

The Idea

Named after the owner’s preschool aged daughter and with product flavors such as Peanut Butter & Jelly Granola, the company has a playful quality. I reflected this fun, homemade tone with claymorphism which is a light 3D effect much like clay. This was expressed in bubbly large buttons than rotate when hovered over, large almost 3D bags of granola, and extra large wooden spoons, whisk beaters and mixing bowls that twist and turn as you scroll along and playfully track your mouse movements. Trails of granola spilled throughout the site give a playful nod to the company’s motto – “We leave a trail of oats everywhere we go.”

Finally, the shop needed a more inclusive shipping policy that accurately calculated rates at checkout. So I helped devise the many pickup, local delivery and nationwide shipping options based on regions that finished off a customized online store.