Milk Packaging

This proposed packaging concept encapsulates the vision of a harmonious "cow-friendly world," where traditional milk production methods involving cows are eliminated. In these conceptual designs, a vibrant narrative unfolds as a cow joyfully executes a cartwheel within an idyllic field of luxuriant grass and flowers.

This imagery tangibly communicates the essence of the product – a dairy-free milk crafted from whey protein. Through these designs, the notion of progress towards a sustainable and compassionate future is artfully depicted, forging an emotional connection between the consumer and the product's ethos.

This packaging concept was designed specifically for the purpose of consumer testing. It is important to note that this iteration does not represent the final product, but rather serves as an interim development aimed at collecting consumer feedback and preferences. This work was created during my tenure at clarkmcdowall.