Behance Case Study >>

As part of the promotional campaign for the limited edition adidas x M&M's collaboration shoes, we designed an exciting mobile game called "Melting Maniacs." The game was based ona similar mechanism to Subway Surfers - players ran on multiple tracks and collected points. The game changed the background as they progressed further. Those who achieved the highest scores had a chance to win exclusive shoes as prizes. 🏆🏃🏼‍♂️

The game featured custom avatars, providing players with personalized characters. This enhanced immersion, encouraged creativity and improved player retention. Moreover, some clothing options were locked behind specific achievements such as minimum scores, distance traveled, or M&Ms collected, further motivating players to explore and excel in the game. 🤟🏼

🎨 82% users created custom avatars

🎯 23% users played more than 100 times

1️⃣ 43% of unique page viewers registered and engaged in gameplay at least once

🎮 The game achieved an impressive average of 39 gameplays per user

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