Flowhair is a sulfate-free hair care brand that is dedicated to providing high-quality hair care solutions. The brand is known for its commitment to promoting healthy and vibrant hair without the use of sulfates, which are commonly found in many conventional hair products. Flowhair offers a range of sulfate-free shampoos, conditioners, and treatments designed to nourish and revitalize hair while maintaining its natural balance.

The brand is known for its commitment to promoting healthy and vibrant hair without the use of sulfates, which are commonly found in many conventional hair products. Flowhair offers a range of sulfate-free shampoos, conditioners, and treatments designed to nourish and revitalize hair while maintaining its natural balance.

The process

Our rebranding journey began with a comprehensive exploration of Flowhair's core values, target audience, and market trends. We wanted to ensure that the new brand identity would resonate strongly with the intended customers.

The copywriting as well!

For the friendly and trendy copywriting, we wanted to create a brand voice that feels like a trusted friend, offering guidance and support for hair care. We crafted product descriptions, taglines, and social media posts that use relatable language while emphasizing the benefits of sulfate-free formulas.

The ancient version of the products

What do you think?