ITRenew Brand Rollout

ITRenew was on a mission to support sustainability and make high-quality hardware accessible to a broader range of organisations. Enter Sesame by ITRenew.

To launch this breakthrough product, ITRenew leaned on Redstamp to craft an entirely new subbrand that aligned two seemingly unrelated concepts—financial prosperity and positive environmental impact—into one cohesive verbal and visual identity. One that felt akin to the ITRenew brand but had the strength to stand on its own.

Once complete, we quickly pivoted to activation, rolling out Sesame by ITRenew’s new product story and brand across various channels, touchpoints, and collateral.