e-Lōvu Health: Patient Facing Moms App

My Role: Lead Designer in charge of the end-to-end project.

Collaborated with: Product Manager, Clinicians, Patients, Engineers, and Key Stakeholders.

e-Lōvu is a digital health platform and responsive app for moms that helps support and personalize a mother's entire pregnancy journey to postpartum +2 years bringing together best-in-class services to care for mother and baby via the e-Lōvu Marketplace for moms.

Challenge

The e-Lōvu program started monitoring patients in the late summer of 2022. Once enrolled in the service the patient was sent the following devices for remote patient monitoring:

• Blood pressure cuff

• Fetal heart rate monitor

• Weight Scale

From there e-Lōvu essentially acts as a layer between the patient and the OB. The patient is assigned a 'navigator'. The navigator reviews the above metrics and reports any issues to the patient's OB through a patient Insight report.

This was done manually before the app was created.

Context: The Current Crisis

Step 1: Research and Testing Early Concepts

During this early phase, our main purpose was to gather feedback. We showed the early concept (below) to the Navigation team, OBs, and main stakeholders.

Below is a concept showing a patient-facing dashboard where an expecting mom can log in and get all of her pregnancy info including stats from all her remote monitoring devices. (Maternal Heart Rate, Fetal Heart Rate, Blood Pressure, Weight, as well as her sleep score, and environmental factors such as Air Quality, which have been linked to various outcomes in pregnancy.

While on the dashboard the patient gets a notification from her OB stating that she has been potentially flagged as anxious from a low score on her Edinburgh survey and is sent over to our Marketplace (matching service) where she is matched with one of our Behavioral Health services recommended by her OB.

During this early phase, our main purpose was to gather feedback. We showed this early concept to the Navigation team, OBs, and main stakeholders. We gained some valuable feedback that we took into the next round. Although the care matching feature would be a great addition later we wanted to focus more on the needs of the mom. We added a chat and insights tab. We went on to test a few more prototypes until we felt confident to move forward and start building.

Step 2: Spearheading a Feature List/ Rough Visual Flow Chart

I met with our PM and started to roughly map out features for V1. We made a list of what would be crucial to launch with and priorities for a later release.

Step 3: Cross-collaboration with Engineering early on

Below are my shared Slack 'Canvas' notes with the team and tagging engineering before our bi-weekly check-in meetings.

Step 4: Creating the Designs ( Mobile)

Creating an account

Onboarding

Dashboard

Adding/Removing Devices

Chat/Notifications

Dashboard: Web and Mobile (Responsive)

Web (Create Account/Login)

Web: Onboarding

Web (Dashboard and Notifications)

Web (Marketplace and Chat)

Logo Refresh

During this time I also worked on a logo refresh. I chose a more feminine typeface and filled in the elephant logo. After sharing with the team via Slack we decided to move forward with #2.

Step 5: Finishing Touches and Developer Handoff

All designs were created in Figma and shared with the development team where they could access all screens and styles from the design component library.

Since I was building this product from scratch I decided to use called UntiledUI. We continued to check in biweekly until the app was ready for demo.

Step 6: Reflection and Usability Testing

We started testing our beta app 3 months ago on our latest 700 patients enrolled in the program. At the end of 2 months, we noticed a patient drop-off had improved by 10%. Before having this new app some patients were not actively participating in the program and would go dark.

We continue to talk weekly with our clinical team and host patient testing sessions to improve this app with every release.