Website concept for AI-Driven Sales Strategy Portal

We crafted a website concept for a company that owns a customer intelligence platform. In a nutshell, it's a platform for customizing sales strategies using AI. It tracks and analyzes customer behavior. Then, it uses that data to assist in the creation of advertising campaigns.

Through a visually engaging and intuitive interface, we aimed to demonstrate the power of AI-driven insights in enhancing sales strategies and advertising campaigns.

We used a font called Caslon Doric. It's a simple and modern font that's suitable for many different kind of text, from headings to long paragraphs.

As for the colors, we decided to go with navy blue. It's commonly associated with professionalism, seriousness, and trustworthiness. These values were very important for the company we were creating the website concept for.

In addition, the color blue was meant to put an emphasis on the technological aspect of the company's offering. Cold colors are commonly associated with technology, as well as modernity and innovation.

Finally, navy blue helped improve the readability and clarity of the entire interface.

The entire website concept was further improved up with graphic in the form of icons and simplified versions of various user interface elements. They are great when it comes to getting information across in a quick and effective manner.

What's more, they make it easier for users to understand what a given digital product has to offer and what it's like without forcing them to get through lengthy descriptions.

Last but not least, we made use of a number of photos of people doing shopping. It was meant to help website visitors understand what the company's offering is, as well as make its purpose more tangible.

Designer: Roxana Goncerzewicz

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