JVV

Just over a month ago the Life Time Fitness team said goodbye to a friend and co-worker. It was sudden and unexpected. To add to the shock she was twenty-six, healthy, and active. As one of the things our office did to celebrate her life I got to create a monograph that we’ll print on shirts, hats and a handful of other items. Like Jerika, the mark is feminine, playful, curious, and energetic. The color pallet was inspired by a water bottle Jerika carried around. The whole experience has changed my perspective on life and I encourage you to do what makes you happy.