Style Guide for Tour Company (Lokafy)

About

Lokafy - is a tour company that connects locals with travellers.

During the summer of 2016, I interned at Lokafy as a Brand Designer. Recognizing the presence of design inconsistencies across their web and print materials, I took the initiative to create their inaugural style guide. This choice aimed to establish a unified and coherent visual identity. To illustrate the impact of my work, the team actively uses this guide today (in 2023)!

The pieces shown in this post are part of a single PDF that could be easily accessed and shared amongst team members.

Press "L" if you liked the designs.

I would greatly appreciate it if you would leave a comment with your thoughts. I'm always trying to improve. Thank you for your time and feedback!

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Please contact me at ovtownsend@gmail.com

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