The creation of the brand's visual wrapper was preceded by a thorough research of the market, the agency, and travelers who have bought bus tours here at least once. 

The identity is based on clear, concise typography and hand-drawn illustrations. They are a reminder of warm, slightly fuzzy, but emotional memories. The drawings are created as if they were drawn by the travelers themselves, so that everyone can see a part of themselves in them.

The illustrations are used both in print and digital communications and in the new website design. They emphasize the ease of cooperation with Tango Travel and act as a unifying element in the visual design.

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