Cabblo - Brand Development

Cabblo offers different levels of service, ranging from economic to luxury travel. From single-side inter-city rides, and airport drops/pickups to elaborate multi-city tour planning. The cabs are reserved through a mobile app and Desktop website. The service accepts both cash and online payments.

The main idea behind Cabblo's Brand Identity was 'Infinite Destinations, Infinite Joy'. Since Cabblo is an Indian brand hence, we smartly chose the word 'Lo' which simply means 'get' Hence, the name Cabblo means 'Get a cab'

We intended to keep the business card as minimalist as possible so that the emphasis is more on the recall value of the infinity.

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