Nilam Fine Jewellery

The Brand

The brand's innovative approach to jewellery design is evident in their focus on blending Indian cultural influences with a contemporary and minimalist aesthetic. They have successfully re-imagined traditional jewellery elements like kundan and polki, often associated with heavy attire, and transformed them into versatile pieces that can be incorporated into everyday style.

The brand is more accessible and suitable for a broader range of occasions and outfits. This approach allows customers to express individuality and embrace their cultural heritage while maintaining a modern, free-spirited style.

The Concept

The brand identity is inspired by a 'Ginkgo' leaf, which is known for its distinctive fan-shaped design. The Ginkgo leaf carries symbolism related to beauty, longevity, elegance, and quality. The use of clean typos and elegant icons with minimalist design can enhance the overall aesthetic appeal

for a full case study visit

https://www.behance.net/gallery/174458597/Nilam-Jewellery

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