Valentis is an international Swiss pharmaceutical company using modern production technologies. One of the brand's most popular products is a series of supplements for joints and the entire musculoskeletal system - FLEXUS, for which we conducted comprehensive activities from the manufacturer's profiles.

Educational content

FLEXUS is a range of products both for people struggling with joint problems, but also ideal for physically active people and professional athletes, who are more likely to suffer from joint injuries.

In order to achieve the stated objectives, we regularly created and implemented educational content - Facebook and Instagram posts and ephemeral reports. For communication purposes, we also prepared photo shoots using the products and short videos, which we regularly used for feeds and reels.

Pinterest

In order to increase brand recognition in the Polish market, we started regular communication and campaigns on the Pinterest platform. The combination of interesting images with highly engaging copy and educational content allowed us to reach a completely new audience.

Advertising campaign

The aim of our advertising activities was to increase recognition of the Flexus brand and sales of products in the zdrowievalentis.pl shop. We prepared a coherent design system, which we used consistently in our advertising communication.

The campaigns we ran were targeted at both men and women. We created groups of similar audiences to those who had already made a purchase in the online shop, as well as remarketing groups, which we used in dynamic ads.

The challenge was to compete at auction with the product's distributors - they were both our competition and a source of revenue globally. We therefore reached for formats that would allow us to reach a completely new audience. We prepared attractive image materials that we used in the Pinterest Ads campaign. The campaign on Pinterest already generated transactions in the first month of launch.