GREIOG | Men's footwear | Logo design & Brand identity

The concept Greiog was brought into consideration emphasizing the art of creating handmade shoes. The brand identity project was visualized with a motive of keeping the art alive with a focus creativity of the product . The product was missioned to target the Canadian audience with the direction of creating a strong philosophy that blends modernism and class. The direction of the brand was further classified to targets business-class Candian males, with masculine approach to footwear. The branding of the product was also meant to market the product that can be worn for both informal and formal occasions. The goal behind designing the logo was to create a modern, appealing image that would make the business more recognizable to customers and would also create a link between art and masculinity and modernity.