Logo Design & Brand Identity: Minami Nails

I've created an original logo for Minami Nails, a small business selling press-on nails.

I manipulated Rosmatica adding in kerning, removing the dots on the i's, and changed the teardrop terminal from a rounded shape to the swashed shape it has now.

The client wanted a cool tone color palette heavily inspired by the photos shown on the second slide. Although her personality veers towards dark colors, her clients come to her for bright colors and unique art on their nails.

As she starts her business, her main form of display and marketing is Instagram.

I equipped her with a template for her stories with a box for text she can input herself, and a cover with her logo at the bottom for highlights on her page.

As her clients order from her, I have also designed a squared business card and a backing card to adhere her sets of nails for packaging.

This complete deck embodies how Minami Nails is presented on social media and in print for packaging!