Needle High-end Knitwear Branding

The client was after an instantly recognisable brand that felt high-end, classy and simple. The solution was a marque where the needle literally stitched itself through the logotype.

The ultimate in simplicity.

The brand even led the way for the art-direction of the shoot for the cover, using lengths of coloured cashmere that wove itself in and out of the scene.