10x Genomics Brand Guide

I led a company-wide rebranding project, working with the executive team to implement a new style direction for website, software, and hardware.

10x Genomics was a growing startup, quickly becoming an established innovator in the scientific world -- now a publicly traded company. To guide design into the company's new phase, we conducted market research with customers, users, sales, and customer support to uncover opportunities.

As the company was growing, so was the amount of touch points of the brand. It became clear that we needed to unify the visual identity and style direction across software, hardware, and marketing.

Check out some selected pages below.