This is the heart of the loadbee platform: The loadbee Dashboard. The place where brands can import all of their product data and syndicate all that content to the product detail pages of 1000s of online shops and by doing that maximize their sales. Only problem: The platform is using a very outdated UI with a very bad UX, confusing to the users and even to loadbee employees.

My task was analyzing the existing UX and completely rethinking and redesigning the user interface.

How I approached the problem

1. Analyzing the existing platform and creating personas and user journeys

2. Conducting user interviews or getting customer feedback from PM

3. Testing the product while searching for UX problems

4. Hotfixing major but quick to fix UX problems on the existing platform before redesign

5. Looking for a quick, consistent and appropriate solution for the customer: In this case it meant using a design system: Untitled UI

6. Customizing the Untitled UI design library for the customer's needs

7. Creating first wireframes and skeletons for marketing purposes

8. Rethinking the whole UX, defining the base structure

9. Creating the first real, pixel-perfect User Interfaces for the most simple Dashboard pages

10. Designing more complex Dashboard pages like the catalog while iterating in small steps for development: 1. Facelift then 2. Redesign

11. Prototyping, handoff to developers and do whole QA process

Catalog

The catalog is the most used and thus most important part of the loadbee Dashboard. All of the brand's product data is collected here and can be edited or published. This is the redesign, but there was also a simple facelift for step 1.

Layout Editor 1.0

The Layout Editor 1.0 was an MVP built for all loadbee customers to be able to customize their layout. For this first MVP, only hiding and moving around sections was possible. Since the functionality of this MVP was limited, the technical implementation was possible in only one sprint. Further iterations of the Layout Editor possessing layout specific presets have already been designed by me.