An in-depth look into how our customers use Plaid to power their businesses.

The first volume of the “Powered by Plaid” e-book adapts the elegant set design of ‘the deconstructed office’ to an editorial experience. With a paired-back color palette and layouts that let our customers shine, we aimed to bring a sense of buttoned-up zen to the fintech world.

Having never delved into the world of long-form written interviews outside of a web format, we adapted our web fonts for an editorial experience by tightening the tracking, tweaking the weights, and creating a light usage system for better legibility.

Check out the full e-book here.

Art Direction and Design: Liz Reddinger

Photo Stills: @evenodd.studio

Illustration: Aditi Ahuja

Customers: Branch, Copilot, Public.com, SoFi, Padsplit