George Banking App’s Journey to Dark Mode
George Banking App’s Journey to Dark Mode
SUMMARY
George is a digital banking app by Banca Comercială Română (BCR), part of the Erste Bank Group, and a leading platform in Central and Eastern Europe. It simplifies personal finance management with a modern and accessible user experience.
CHALLENGE
Being part of the Digital Product Team, I received the business requirement to address the absence of Dark Mode in our banking mobile application, which limited users' ability to comfortably use the app in low-light conditions. This gap led to issues such as eye strain and discomfort for users, particularly in dark environments, and impacted accessibility for individuals sensitive to bright lights or those who preferred darker interfaces.
SOLUTION
I faced unique challenges in implementing Dark Mode. My primary focus was on ensuring a seamless transition between the standard light mode and dark mode to prevent user confusion and maintain consistent usability. I carefully addressed contrast ratios and color choices to ensure optimal readability and accessibility for users of all ages and visual abilities.
PROCESS
I approached the implementation of Dark Mode with a focus on overcoming its unique challenges. My primary concern was ensuring a seamless transition between light and dark modes to avoid user confusion and maintain consistent usability. I carefully considered contrast ratios and color choices to ensure optimal readability and accessibility for users of all ages and visual abilities.
BUSINESS CHALLENGES
COMPETITIVE ANALYSIS
I conducted the competitive analysis by evaluating Dark Mode across ING, Raiffeisen, and Revolut. I compared features like availability, design, accessibility, and user feedback, identifying strengths and areas for improvement in each app’s implementation.
QUANTITATIVE RESEARCH
I conducted Quantitative Research on Dark Mode by analyzing user adoption rates, engagement patterns, performance metrics, and satisfaction to measure its effectiveness and inform improvements.
USER PERSONA
USER JOURNEY MAP
Persona:
Alexa Georgescu
Goal:
Enabling and Using Dark Mode in George App
EMPATHY MAP
INFORMATION ARCHITECTURE
CONCLUSIONS
The successful design and implementation of Dark Mode for the George banking app significantly enhanced the user experience by offering a visually comfortable and accessible interface for low-light environments. Through thoughtful research, intuitive design, and rigorous testing, the feature seamlessly integrated into the app, ensuring smooth transitions, optimal readability, and consistent usability. User feedback confirmed high satisfaction, increased engagement, and appreciation for the modern, user-centric approach, establishing the George app as a Central European leader in user-focused digital banking solutions.
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