N°006.FULL
A globally-informed, enhanced e-commerce platform and visual identity for the contemporary womenswear label, Anine Bing.
Drawing from the brand's blend of minimalist Scandinavian design principles and the laid-back-yet-chic ambiance of Los Angeles, we crafted an online aesthetic that speaks to a global audience. Clean visual designs, a muted colour scheme, and powerful typography echo the brand's empowered femininity, while high-resolution lifestyle photography immerses the user within the brand's universe.
Our design strategy amplifies the foundational characteristics of Anine Bing: versatility, class, and a daring edge. The platform's simple contours, user-friendly navigation, and engaging online shopping journey highlight the brand's commitment to superior quality and creative design, appealing to an international sense of style. Added to this is a robust cross-border functionality, designed to facilitate seamless international transactions and broaden the brand's reach.
Interactive elements enhance user engagement, while a thoughtful content strategy—featuring shoppable lookbook features, interactive video blog posts, behind-the-scenes insights, and our proprietary personalised recommendation algorithm—supports the brand narrative and fosters a deeper connection with Anine Bing's discerning audience.
In the end, what emerges is a globally relevant, subtle yet striking visual language that mirrors the brand's commitment to effortless style and individuality. The result is a comprehensive digital platform that serves not just as a shopping experience, but also as a destination for inspiration—each visit becoming a unique, brand-focused experience.
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Classification: Initial Concept
