A fictional school project. I do not own the rights to the "Concordia Forsikring" logo/brand and I do not speak on their behalf.

Process

In our team of 3, we started with a market research for the brand and made a series of concept sketches before landing on this theme for the posters.

Made in Illustrator.

"Det ok - Jeg er forsikret hos Concordia"

(eng: "It's okay - I'm insured by Concordia")

Our goal was to create an insurance ad that was not to serious and would catch a younger target market for the brand. Therefore our branding is lighthearted and has a sense of comedy.