TradersUP Page Loader

The page loader for TradersUP was a microinteractions nightmare. With a look & feel directly out of 1998, poor readability and contrast and a generic background. I redesigned this microinteraction to a CSS coded one, using their brand colors, logo and an animation of rising graphs that reaffirms the product services (Trading and market news). Design it’s not meant to be just beautiful, but meaningful. Microinteractions are the difference between a good product and a great one.